140: COMMUNITY CHRISTMAS TABLE

Brief

Develop and implement a branded activation over the Christmas trading period to support the retailers of 140 Perth.

 

Objectives

Attract shoppers over Christmas period

Demonstrate CBRE’s support of 140 Perth retailers

Highlight CBRE’s corporate social responsibility

 

Strategy

The 140 Community Christmas table – a 26-seat communal dining table in the heart of the centre. The eye-catching display and DJ sessions attracted diners on their lunch breaks and hosted two charity luncheons, a stakeholder dinner and influencer event. The concept was developed and delivered in 20 days.

 

Results

Increase in foot traffic during Christmas trading period

670,000 media and social media reach