140: COMMUNITY CHRISTMAS TABLE

Brief

Develop and implement a branded activation over the Christmas trading period to support the retailers of 140 Perth.

Objectives

Attract shoppers over Christmas period

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Demonstrate CBRE’s support of 140 Perth retailers

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Highlight CBRE’s corporate social responsibility

Strategy

The 140 Community Christmas table – a 26-seat communal dining table in the heart of the centre. The eye-catching display and DJ sessions attracted diners on their lunch breaks and hosted two charity luncheons, a stakeholder dinner and influencer event. The concept was developed and delivered in 20 days.

Results

Increase in foot traffic during Christmas trading period

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670,000 media and social media reach  

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