Brief

Deliver a community activation to signal Australian energy giant AGL’s entry to the WA gas market

 

Objectives

Create awareness of AGL as a new gas provider in media and social media

Generate positive media coverage with a reach of at least 100,000

Position AGL as an organisation committed to the WA community

Strategy

Stage an event in one of Perth’s highest traffic areas that would generate goodwill, media interest and community talkability.

 

Results

83 media and social media hits

1.9 million coverage reach

Key message inclusion in 99% of coverage

$10,000 donation to Telethon