Deliver a community activation to signal Australian energy giant AGL’s entry to the WA gas market



Create awareness of AGL as a new gas provider in media and social media

Generate positive media coverage with a reach of at least 100,000

Position AGL as an organisation committed to the WA community


Stage an event in one of Perth’s highest traffic areas that would generate goodwill, media interest and community talkability.



83 media and social media hits

1.9 million coverage reach

Key message inclusion in 99% of coverage

$10,000 donation to Telethon