Brief

Deliver a community activation to signal Australian energy giant AGL’s entry to the WA gas market

 

Objectives

Create awareness of AGL as a new gas provider in media and social media

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Generate positive media coverage with a reach of at least 100,000

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Position AGL as an organisation committed to the WA community

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Strategy

Stage an event in one of Perth’s highest traffic areas that would generate goodwill, media interest and community talkability.

 

Results

83 media and social media hits

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1.9 million coverage reach

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Key message inclusion in 99% of coverage

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$10,000 donation to Telethon

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