AGL BREAKFAST BBQ
Brief
Deliver a community activation to signal Australian energy giant AGL’s entry to the WA gas market
Objectives
Create awareness of AGL as a new gas provider in media and social media
Generate positive media coverage with a reach of at least 100,000
Position AGL as an organisation committed to the WA community
Strategy
Stage an event in one of Perth’s highest traffic areas that would generate goodwill, media interest and community talkability.
Results
83 media and social media hits
1.9 million coverage reach
Key message inclusion in 99% of coverage
$10,000 donation to Telethon
