BROWNES: SANTA'S FAVOURITE MILK

Brief

Hunter was engaged to keep Brownes Dairy’s white milk top of mind during the festive season.

Objectives

Get the brand in the hands of the right people – WA mums and dads

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Generate media reach of 500,000 

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Generate talkablity of Brownes Dairy online

Strategy

Own Christmas by positioning Brownes Dairy whole milk as 'Santa’s Favourite Milk'. This was achieved by implementing an integrated communications strategy encompassing PR, influencer marketing and an experiential activation at Hillarys Beach.

Results

627,397 media reach

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156,050 reach via influencer engagement 

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Direct interaction with more than 250 consumers – getting the brand into the hands of WA mums and dads

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