BROWNES: SANTA'S FAVOURITE MILK
Hunter was engaged to keep Brownes Dairy’s white milk top of mind during the festive season.
Get the brand in the hands of the right people – WA mums and dads
Generate media reach of 500,000
Generate talkablity of Brownes Dairy online
Own Christmas by positioning Brownes Dairy whole milk as 'Santa’s Favourite Milk'. This was achieved by implementing an integrated communications strategy encompassing PR, influencer marketing and an experiential activation at Hillarys Beach.
627,397 media reach
156,050 reach via influencer engagement
Direct interaction with more than 250 consumers – getting the brand into the hands of WA mums and dads