CEDAR WOODS

Brief

Cedar Woods requires effective and strategic communication of nine projects in Western Australia to raise awareness, in a highly competitive industry, of the benefits of this multi-award winning developer.

Objectives

Generate positive media coverage for each estate

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Engage and increase local community involvement and awareness

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Help drive sales of key estates

Strategy

A multi-layered approach to drive positive PR including creating press story opportunities, holding large-scale activations at estates, using local influencers to spread key messages, holding social media competitions and engaging the local community through schools and sporting clubs.

Result 

Audience of 2.4 million people reached through online, print and social media clippings for FY17/18

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More than 500 people entered “Life’s Little Moments” social media competition

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More than 1,000 people attended “Bushmead’s Festival”

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