CEDAR WOODS
Brief
Cedar Woods requires effective and strategic communication of nine projects in Western Australia to raise awareness, in a highly competitive industry, of the benefits of this multi-award winning developer.
Objectives
Generate positive media coverage for each estate
Engage and increase local community involvement and awareness
Help drive sales of key estates
Strategy
A multi-layered approach to drive positive PR including creating press story opportunities, holding large-scale activations at estates, using local influencers to spread key messages, holding social media competitions and engaging the local community through schools and sporting clubs.
Result
Audience of 2.4 million people reached through online, print and social media clippings for FY17/18
More than 500 people entered “Life’s Little Moments” social media competition
More than 1,000 people attended “Bushmead’s Festival”
