Support Coles by implementing local communications to support 99 supermarkets across the state.
Generate positive media coverage for all WA stores
Generate brand awareness of Coles’ community and fundraising initiatives
Position Coles as a leading employer of WA locals
Identify PR opportunities and utilise our local media relationships to publicise staff milestones and achievements e.g. 25th anniversary, new store openings and fundraising initiatives driven by Coles.
Exceeded KPI for pieces of coverage, percentage of stores featured in media coverage and stories on Coles team members’ achievements