Perth Airport is the fourth largest airport in Australia and the gateway to Western Australia. Major developments are underway as the airport seeks to expand and keep pace with passenger demands.
In line with this growth, Hunter was engaged to develop a Corporate Communications Strategy to guide the flow of information about Perth Airport’s ongoing developments, operations and community activities to external stakeholders.
The strategy included reviewing current communication practices (traditional, social and digital) and making recommendations for improvement; developing a stakeholder matrix that captured all stakeholders, levels of importance and methods of communication; and developing a 12-month media calendar.
The result was a comprehensive, living communications strategy that will frame all Perth Airport communications going forward.