Perth Racing manages two tracks – Ascot Racecourse and Belmont Park – and is Western Australia's only metropolitan club. Hunter has been working with the organisation since 2016 to attract a new generation of racegoers to the track.
Encourage repeat visitation and attract new patrons
Develop and implement a social media strategy
Develop and implement an influencer engagement strategy
Generate talkablity online and reach 100,000 people
Hunter developed and implemented a comprehensive social media strategy, which included launching a Snapchat and account, using Facebook Live and Instagram stories. A dedicated influencer campaign also engaged lifestyle social media influencers to promote key race days. Alongside all this activity, a media relations campaign was also implemented.
Facebook audience increased by 7.6%
Snapchat audience increased by 500%
Use of #AscotGoodTimes increased by 966%
1,500,000+ combined reach of social media and media coverage