Year after year, our expectations of how we want to be treated as a customer evolve. So, what do audiences want in 2018…. an experience, preferably personalised!
Walker’s 2020 Customer Progress Report published last month, indicates the customer experience will overtake price and product as the key differentiator. Stakeholder experiences improve customer retention, improve satisfaction and increase selling. They now want to experience a brand or product themselves – or hear from a trusted third party advocate.
One way to shift the brand experience beyond traditional campaign activity is an authentic hands-on experience.
Hunter knows that success lies in delivering an experiential activation, that demonstrates your brand’s value, promise or benefit by enabling your consumers to touch, taste, feel or interact with your offer or message.
This experience differs brand by brand - for SGIO it was about branded merchandise; for Brownes Dairy it is all about tasting and enjoying their new products while for retail precinct it was about about getting influencers to taste the restaurant offerings and talk about it on their social platforms.
When done well, a meaningful and long lasting interaction from an experience can convert a consumer into brand advocate.