AGENCY INSIGHTS: OPTIMISING SOCIAL MEDIA ACCOUNTS



At Hunter, we have been growing our social media offering and finding the best ways to optimise social media accounts.


Here are our top tips to grow an engaged audience and exciting feed:


1. Don’t post and ghost

When you post on social media the worst thing you can do is then ghost your audience. You put content up to engage with your audience so make sure you are ready to participate in the conversation. You can streamline this process by creating a Q&A document and using this as a guide to respond to commonly asked questions, making sure each time you add a personal touch.


2. Analyse performance

Every social media platform has analytics available to the user to track a plethora of variables. If you find the stats daunting, don’t fret – not all of it is going to be useful to you all the time. Some of the key metrics we look at regularly is engagement and reach. The performance of your posts can indicate a lot about the content your audience is wanting to see, read or watch. Invest time and resources in creating the types of posts or stories that typically receive the most engagement and reach.


3. Schedule posts

Scheduling tools such as Later or Hootsuite, amongst others, can save you a lot of time and keep your social media presence fresh with new content, even if you don’t have time to post that day. You can plan content in a calendar days or weeks in advance and then all you need to do is monitor and engage with your audience when scheduled posts go live.


4. Updating information

An important tip is to check all links work correctly. If you are telling your audience to go somewhere, make sure they can get there! This might be to your other social media pages or your website, or a third-party site. Further, make sure your contact information is up-to-date AT ALL TIMES.


5. Engage the field

Your audience members are your best brand ambassadors, so get them involved in your brand’s story by engaging with them. For example, if you are a consumer-facing business, ask your audience about what new products or services they would like to see or what they’re enjoying. This prompts engagement, which in turn makes your social pages more visible to new eyes, but also helps you build on insights into who your audience is. Don’t forget to take on board their thoughts and feelings.