AGENCY INSIGHTS: THE AGENCY DIFFERENCE



Hi everyone,



My name is Claire Krol, and I have recently joined Hunter after a career in the media and working in-house as a media manager at a government agency.



This is the first time I’ve worked in a consultancy, and even though I’ve only been here a few short months, I can already see the huge benefits it can offer to clients.


It’s been a real eye-opener to see the way our small but agile team of ten work together. Everyone has their niche or area of expertise, but we share information, suggestions, ideas, advice and strategies across the business to ensure we get great results for every client. There is a real sense of teamwork; everyone helps each other out and because of our size, we can be highly responsive and utilise the latest technologies to help our clients.



I have come from an environment where I had the luxury of spending hours each day focused on one topic – transport operations and infrastructure. As an Account Director, I have especially loved getting to know new clients and learning about how their industries work, including tourism, hospitality and agriculture. I’m keen to learn more about other industries as my time here progresses.


No two days are the same at Hunter because we offer such a broad range of skills to our clients. Since I joined two months ago, I have prepared community engagement strategies, managed media, drafted social media posts, written holding statements and crisis communications plans and website content, and offered advice on proactive and reactive media enquiries and opportunities. There truly is never a dull moment.


Even before I joined Hunter, I could see the team was doing great things and it was something I was keen to be part of. For example, last year the team delivered an amazing, strategic and innovative unpaid media campaign for the opening of Perth’s first DFO on behalf of our client, Vicinity. Hunter generated so much publicity in that campaign, I challenge you to find me one person who didn’t know the new concept in outlet shopping was coming to Perth!


I love that Hunter is so well regarded within the industry and with journalists too. As a former radio and TV reporter at the ABC, and before that as a freelancer writer, it’s really important to me that we continue to be the agency that journalists want to work with. We are targeted in our approach, know what each media outlet or medium needs, and are careful not to waste their time. Little things like that go a long way to ensuring both media and clients are happy.