- Theresa Hughes
The Update | July 23
HELLO FROM THE HUNTERS It has been another jam-packed month at Hunter. As a communications agency we get to work on such a wide variety of clients, helping with a wide range of professional communications support. It is why we all love what we do! This month saw us support client, Coles, with the opening of two new stores; work on a strategic review for a State Government agency; write strategies for two not for profits, a school and an exciting new luxury tourism venture; plus commence media and influencer engagement for the Good Food and Wine Show.
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Welcome to Chelsie, our new PR Coordinator
There is a new face in the Hunter office as we welcome Chelsie Fisher to the team this week. Chelsie brings with experience in marketing, PR and social media. Her experience reaches across a myriad of sectors including fashion, aged care and hospitality. We are excited to have her on board the Hunter team, and are looking forward to introducing Chelsie to you properly soon!
Nicole named in Business News' Power 500
Hunter MD and all-round super-star, Nicole Moody, was named in Business News’ Power 500 for the second year in a row.
Nicole was in great company too with dozens of Hunter clients also named on the list.
Business News’ Power 500 stands as a testament to the influential individuals who play a crucial role in WA’s growth and we could not be prouder of our fearless leader!
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HUNTER TRENDS
Crisis Communications : 5 keys to navigating your communication response
At Hunter we have supported many clients through a crisis and know a thing or two about what strong crisis communications looks like.
We have found that above all, preparation is key with any communications response plan.
Account Director, Tara, put pen to paper (or keyboard to our blog) and shared her top 5 tips for good crisis communications. Read more about these tips in our latest blog, here.
Stakeholder Engagement and Community Engagement: What is the difference?
Over the last few months the Hunters have been doing a lot of strategic work in the Stakeholder and Community Engagement Space.
Ultimately, both Stakeholder and Community Engagement are about engaging in key business relationships. But, what are the differences?
In the first of what is to be many blogs on the topic, Agency Director, Lorelei took a look at the stakeholder engagement and community engagement and the differences between the two. Read more about the key differences in our latest blog, here.
Tik Tok as a Search Engine
Almost 40% of Gen Z are now using TikTok and Instagram for key searches instead of Google, according to their own internal data. 
The team at Hunter takes a deep dive into the factors driving this new trend, Google’s response, and what you can do in order to optimise the reach of your brand amongst Gen Z using this growing platform.  Read more about this new age 'Google' in our latest blog, here.
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THE HUNTERS HAVE BEEN BUSY
Our Hunters have been hard at work, from store openings, media coverage and content creation to event management in the sporting sector!
COLES OPENING
The Hunters were thrilled to support client Coles with the opening of the highly anticipated Hilton Store – Coles’ 100th in WA.
Later the same week, we also supported with the opening of the Mosman Park Coles Local store opening – the first of the boutique concept stores in Perth’s Western Suburbs.
We supported Coles with media activity, coordinating photo shoots and content creation – it was an incredible week!
CELEBRATING COMMUNITY AT BELMONT FORUM
As NAIDOC Week is celebrated across Australia this week, the Hunters are thrilled to be helping client, Bemont Forum, celebrate the unveiling of a brand new 8m long mural by emerging Indigenous artist Kayley Emery.
The 19-year-old Wangkatha-Yamatji woman, who received the City of Belmont NAIDOC Award in 2022, crafted the traditional piece over seven days to highlight Indigenous culture and celebrate the connection to the environment and the community.
It was an honour to help tell the story of this stunning piece, across multiple media outlets.
CENTRAL PARK - STEP UP FOR MSW
The Hunter team were on the ground this month for the annual Step Up for MSWA fundraiser, as more than 870 participants climbed the stairs of Perth’s biggest skyscraper.
Securing TV coverage of the day, coordinating media and creating content, we were proud to be involved with this event for client, Central Park, which raises significant funds for Western Australians living with neurological conditions.
CSBP COMMUNITY PARTNERSHIPS
Over the last month, the Hunter team helped promote some of client CSBP’s fantastic community partnerships, with both Basketball WA and Hockey WA, promoting sport in WA’s regions.
We were delighted to raise awareness through media coverage of the CSBP Hockey WA Festival events that took place, which brings elite hockey to students in regional areas.
At the same time we secured coverage of the CSBP and Basketball WA partnership and are looking forward to telling more of these stories as they unfold!
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Want to know more about what we do or have any questions about our latest newsletter? Contact the Hunters at admin@huntercomms.com.au.