The new year
presents a great opportunity to assess your business strategy and identify areas for improvement. To help get you started, we’ve compiled our top communications tips to kick start the new year: 1. Conduct a communications audit. Assess how successful your business communications were last year. What content performed well, and what didn’t? Why? Use this information to form a new strategy for 2021. 2. Consistency is key. Consistency makes your brand dependable, trustworthy and memorable. Be clear about your business values and ensure that your content reflects this on all channels. 3. Communicate business changes. Last year saw many businesses updating or altering their offering. If you’ve made any changes to your business, you need to be sharing this across owned channels. 4. Revamp your brand when necessary. Your business will evolve over the years, so it is important to make sure that your brand reflects your current market. There are numerous of ways to refresh your brand, including changing your style and tone. 5. Listen to your audiences. FAQs are a great way to see what you need to be communicating more clearly to your audience! Create content that addresses regular queries and don't be afraid to ask your audience what they want to know more about.