Account Director 

Sandra is a strategic communications expert with nearly a decade of experience creating, executing and managing marketing communications. 
In her role as an Account Director at Hunter, Sandra is responsible for developing and managing integrated communications strategies for a wide variety of clients including Committee for Perth, Stockland, Forrest Chase, Central Park, Cockburn Gateway and St John WA. 
Sandra specialises in distilling complex environments to communicate their purpose to a wide range of audiences. She has a deep passion for public relations and creative storytelling. Through this, she holds close relationships with Australian media, particularly in Western Australia.   
Over the years, Sandra has held numerous roles across national and local agencies, both in ANZ and in EMEA. Most recently, she held an in-house as PR Manager at Crown Resorts, where she was responsible for developing integrated creative communications campaigns. 
Sandra is recognised for her extensive experience in the industry. 
Prior to joining Hunter, Sandra was the driving communications force behind milestone brand moments in Australia, including Westfield Carousel's redevelopment launch, Google's Nest launch into Australia-New Zealand and the relaunch of Woolworths' Macro range.  
In addition to this, throughout her previous roles Sandra has managed and executed ongoing communications for consumer brands including Woolworths Supermarkets, HealthEngine, TCL Electronics, The City of Fremantle Festivals and Subway. 
During her time in the UK Sandra specialised in corporate PR for brands including WeWork, BAE Systems, Palo Alto Networks, Pure Storage, GreenSync, and Twitter.  
A strategic thinker at heart, Sandra works closely with her clients to deliver high-impact campaigns that shift the needle to meet business objectives. 
In 2021 Sandra was appointed by the Public Relations Institute of Australia as the Vice President for the organisation's West Australian operations.  Sandra holds a Bachelor of Commerce from Curtin University, majoring in Public Relations and Marketing. 

Areas of Expertise:

Marketing communications

Strategic communications

Issues and crisis management

Brand reputation management

Media relations

Event management

Influencer and ambassador management

Social media management