SGIO: SURPRISINGLY GOOD SUMMER

Brief

Reinvigorate the ‘brown cardigan’ brand through contemporary activations that reconnects the brand with Western Australians.

 

Strategy

Tapping into what WA is known for – an endless summer – Surprisingly Good Summer, comprised of three brand activations, competitions, a social media strategy and below the line media.

 

Objective

Increase community awareness of and engagement with the brand, primarily through social media and face-to-face interactions.

 

Results

Reach of 2.4million Western Australians through partnerships, activations and social media

SGIO’s Facebook reach increased organically by 2,539%

New client lead database of 1,434 with a conversion of 23%