SGIO: SURPRISINGLY GOOD SUMMER
SGIO
SGIO
1/4
Brief
Reinvigorate the ‘brown cardigan’ brand through contemporary activations that reconnects the brand with Western Australians.
Strategy
Tapping into what WA is known for – an endless summer – Surprisingly Good Summer, comprised of three brand activations, competitions, a social media strategy and below the line media.
Objective
Increase community awareness of and engagement with the brand, primarily through social media and face-to-face interactions.
Results
Reach of 2.4million Western Australians through partnerships, activations and social media
SGIO’s Facebook reach increased organically by 2,539%
New client lead database of 1,434 with a conversion of 23%
