VICINITY: MANDURAH FORUM

Brief

Provide media relations, issues management and social media support for the $350million redevelopment of Mandurah Forum – a Vicinity Centres property.  

Objectives

Support retailers throughout difficult trading periods

Engage with the community and bring the vision of the ‘Heart of the South’ to life

Generate 977,000 media reach for the project

Strategy

Hunter developed and implemented a community-focused campaign to positively engage with local residents and media. This included behind the scene tours, special events and jobs fairs.

Results

Developed strong relationships with the local media, securing steady positive coverage throughout the redevelopment phase

Successfully secured widespread WA coverage for the redevelopment through the different launch stages, including three Today Tonight segments

Generated reach of 6,200,000+ for whole project